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大地保险召开5·20客户服务节发布会重磅创新服务

  5月20日,中国大地保险在上海召开了5·20客服节发布会暨“大地之星”表彰会,隆重表彰了百名“大地之星”服务明星,对外展示了公司客户服务线上化成果,并与安世联合携手对外发布了创新保险服务产品,标志着中国大地保险朝着“线上化、数字化、智能化”的战略目标更近一步,站上了新的台阶。中国大地保险总经理陈勇发表重要讲话。

  作为5·20客服节的传统节目,经过分公司民主测评、技能比武、演讲比赛和总公司统一开展的微信线上投票等环节的层层选拔后,中国大地保险最终从全国7000多名客服人员中评选出百名“大地之星”。评选出的5·20客服节的百名“大地之星”都是来自一线的优秀服务窗口,从专业知识、服务技能、个人素养等各个方面都堪称公司客服人员中的佼佼者。发布会上,公司领导为百名“大地之星”颁奖,陈总对获奖人员表示祝贺和感谢,同时殷切期望“大地之星”继续在基层闪耀,带领一线服务人员,以饱满的工作热情,以过硬的专业技能持续为客户提供贴心优质的服务,为公司打造百年老店贡献智慧和力量。

  荣耀20系列也如期于北京时间5月21日晚上9点在英国伦敦召开发布会。没有过多开场白,荣耀总裁赵明直奔主题,发布了主打拍照的荣耀 20 系列三款新机。没错,那就是荣耀20 Pro、荣耀20以及荣耀20 lite。

  发布会上,中国大地保险对客户“线上化”成果进行了展示,对线上服务运行情况进行了总结。在客户线上化方面,中国大地保险已经建立了客户信息管理平台和增值服务运营平台,个人客户星级享权计划全面落地,微信公众号粉丝及绑定客户数量均大幅上升;在微信公众号运营方面,公司持续发送推文、组织开展线上活动,客户踊跃参与。微信推文和线上活动进一步增强了客户互动,增加了客户粘性,助力公司打造中长期竞争优势。服务线上化也全面实施,目前中国大地保险累计上线%的上线。增值服务系统月均访问人数持续攀升,客户月均活跃率不断刷新。公司还通过视频播放了客户使用线上服务后的真实感言,视频展示了客户好评度较高的服务项目,包括:道路救援、安全监测、代驾服务、代办年检服务、违章查询,以及理赔代步车、在线电话医生、高铁贵宾厅、直升机救援等。为提高服务使用率和客户满意度,后续,中国大地保险将持续完善服务流程,改善用户体验,让“线上化、数字化、智能化”造福于保险,造福于用户。

  中国大地保险发布了与安世联合合作的“大地无疆行”与“大地乐安居”两款保险服务产品。这两款产品是行业首创的保险服务化产品,它们将会重新定义保险服务,并带给客户全新的服务体验。

  传统的保险产品强调的是理赔服务的优质性,而“大地无疆行”与“大地乐安居”两款产品不只是优质的理赔服务,也不只是简单的服务与保险产品的组合,它们代表行业中最新的保险服务化的理念和产品形式。

  这个展厅中,针对不同的产品都配有相应的墙体介绍,讲述产品的灵感与特性,传达品牌的服务理念。这些元素的加入,既有利于展厅形成与众不同的品牌个性,也能帮助客人了解更多产品的研发、设计理念、生产工艺技术等知识与文化。

  “大地无疆行”产品,在车险产品中加入了紧急脱困、后续旅行和医疗救援的服务。如果客户在旅途中车辆出现事故,客户真正的需求不仅仅是得到查勘定损服务或得到保险赔款,而是完成他的出行,或者是在医疗过程中得到必要的关怀。这款产品可以为客户提供理赔服务外的代步车服务、住宿利益服务或者是医疗转院等服务,保证客户出行通畅,旅途无忧。

  “大地乐安居”则是将家居服务与家财险产品结合,客户的家居出险问题,可使用上门开锁、疏通管道等服务,而不是简单的获得保险赔款。

  总的来说,“大地无疆行”和“大地乐安居”从保险理赔的场景,延伸触及到客户真正的需求,从提供赔款变为提供服务,这才是真正帮助客户解决问题的保险服务产品,它们将服务贯穿到保险相关的全部场景,是真正的保险服务。

  本次发布的两个产品,中国大地保险采用与安世联合合作运营的形式,确保带给客户优质的服务体验。根据中国大地保险三化的总体思路,“大地无疆行”与“大地乐安居”将会重点通过线上化的方式,通过手机移动端,向客户提供服务。这两款保险服务产品对大地的意义很多,同时对行业的发展也带来了不同的意义。中国大地保险将对服务的流程持续进行了优化完善,逐步推广到全国。

  服务是永恒的旋律,创新是发展的灵魂。中国大地保险将继续秉持“以客户为中心”的服务理念,向社会和广大客户提供优质、高效、贴心的保险服务。

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  分类投放:根据人群属性特性,分类投放,视频字幕,图片,多元化媒体

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  如果说明善陶瓷博物馆带给人的是历史的纵深感,从一杯一盏管窥上下五千年每个年代的时代特质和生活,那么走进位于江湾路的中国陶瓷博物馆汉陶专题馆,会看到把五千年历史横切一刀后,汉代人文生活的横截面。

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  守着浓厚地域传统文化,担起“世界工厂”重任的佛山,曾出现过以清末民初的旧建筑风情为主题的商业街区。这些在上世纪90年代如雨后春笋般冒出来的街区,一度被人们戏称为“城市里的假古董”。幸运的是,佛山对于工业与城市文化价值的反思,一直在各界持续。

  LED软膜屏的第二大优势是到达率高,通过采取适当的策略来安排投放位置户外广告能够创造出理想的到达率。随着户外LED显示屏越来越受关注商家对户外LED显示屏的广告投放也是在逐年提升。LED软膜屏的第三大优势是播放时间长,这一个特点让它更容易被受众看到,长时间的重复播放会给受众留下深刻的印象。LED软膜屏的第四大优势是城市覆盖率高,这个特点可以结合商家的目标客户群体来发挥作用。根据企业的目标客户群体选择合适的地点以及合适的投放时间段, 这样就可以在理想的范围接触到更多层面的人群。从专业的LED软膜屏广告的这些优势来看户外LED显示屏确实是最物有所值的大众媒体。从每一千个受众所需要的媒体费来看户外LED显示屏的千人成本明显低于射灯广告牌以及杂志等,是名副其实的性价比最高的户外宣传媒介。

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